What is Clay?
Clay is a powerful platform designed to help go-to-market (GTM) teams enhance their data enrichment and automate personalized outreach. It empowers businesses to take their lead generation and customer engagement to the next level by providing a comprehensive suite of tools and features.
Features of Clay
Clay offers a wide range of features that streamline and optimize GTM workflows:
- Extensive Data Enrichment: Access over 75 data enrichment tools within a single platform, significantly improving data coverage and accuracy.
- AI-Powered Research: Leverage AI to automate research tasks that traditionally required manual effort from SDRs, such as web scraping, PDF analysis, and Google search queries.
- Personalized Messaging: Craft compelling and relevant messages tailored to individual prospects using AI-powered message drafting capabilities.
- CRM Integration: Seamlessly integrate with popular CRMs like Salesforce, HubSpot, and Close to keep data synchronized and streamline workflows.
- Lead List Building: Build targeted lead lists from various sources, including CSV files, 10+ built-in prospecting tools, and your existing CRM.
- Automated Outreach: Automate personalized outreach campaigns, including email sequences, LinkedIn messages, and other communication channels.
How to Use Clay
Clay is designed to be user-friendly and accessible to GTM teams of all sizes. Here's a general overview of how to use Clay:
- Import or Create Lead Lists: Start by importing existing leads from your CRM or building new lists using Clay's built-in prospecting tools.
- Enrich Data: Utilize Clay's extensive data enrichment tools to gather comprehensive information about your leads, including contact details, company profiles, firmographics, and more.
- Automate Research: Leverage AI to automate research tasks, such as finding case studies, determining SOC-II compliance, or gathering other relevant information.
- Craft Personalized Messages: Use Clay's AI-powered messaging tool to generate personalized messages tailored to each lead based on their enriched data.
- Automate Outreach: Set up automated outreach campaigns that send personalized messages through your preferred channels, such as email, LinkedIn, or direct mail.
- Track and Analyze Results: Monitor the performance of your campaigns and analyze the data to optimize your outreach strategies.
Frequently Asked Questions
What types of companies use Clay?
Clay is used by a wide range of companies, from startups and SMBs to large enterprises, across various industries.
Who on my team should use Clay?
Clay is beneficial for GTM teams, including sales development representatives (SDRs), marketing operations professionals, growth marketers, and sales managers.
What tools does Clay replace?
Clay can replace various prospecting, data enrichment, and AI message drafting tools.
What are some common use cases for Clay?
Clay is used for tasks such as lead list building, data enrichment, AI-powered research, personalized messaging, automated outreach campaigns, CRM enrichment, and inbound lead scoring.